31 october 2017

Verea starts the production of a new roof tile to consolidate its position at the American market

In 2017, Verea expects to invoice more than 50% of its sales in the export market after increasing market share in the US, Caribbean and Central America, and starts exports to Chile and Russia. Luis Verea proposed that public buildings and schools promote the use of ceramic roof tile, a more durable, efficient and sustainable roofing product.

Verea will start the production of a new roof tile model called 'Caribbean S', designed to meet the increased demand of the Caribbean countries and respond to the demands of adverse weather. The Galician company plans to increase exports in a region in which it has a strong presence because of the quality of its products and the capacity to serve a market that has suffered the closure of factories, continuous hurricanes and tropical storms.

In the course of the institutional visit of the Regional Minister of Economy and Industry, Francisco Conde, to the company for its 50th anniversary, Luis Verea, General Director, explained that the production of the new model 'Caribbean S' will involve full-time operation of the entire production line no. 2 during a period of at least 3 months, 'which represents a significant increase in workload', he said. The forecast is to manufacture one million roof tiles 'Caribbean S' and that this new model, like the rest of the tiles, has a guarantee of exemption of manufacturing defects of up to 50 years.

The General Director of Verea stressed that, in 2017, he expects to invoice more than 50% of his sales abroad, after increasing market share in Central America and start exports to Chile and Russia. In Chile, the Verea tiles will be destined to the single-family home, while in the case of Russia, the orders are for public works.

Exporting vocation

Verea exports its products to 29 countries on four continents. Among them the United States stands out, where its tiles are placed mainly in the states of Florida, Texas and Louisiana in single-family homes, hotels and public schools. By volume, the Dominican Republic and Panama are the next two most important markets.

Verea exports are made through the ports of Vigo and Marín-Pontevedra, which until September amounted to 410 containers, 7% more than in the same period of the previous year. 'We have a good position in the American market where we will continue to insist in order to continue growing', explained Luis Verea.

In the visit to the factory of Mesía, attended by the Regional Minister of Economy and Industry, Francisco Conde and the mayor of Mesía, Mariano Iglesias, the general director warned that, despite the 'good symptoms of good progress of the Spanish economy, the national market of new housing remains stagnant and only signs of recovery in the rehabilitation are appreciated'.

Therefore, he proposed that the Xunta de Galicia and the administrations promote the installation of ceramic roof tile in public buildings and schools, since it is a product with a high durability, which contributes to energy efficiency with significant advantages in insulation and resistance to the climatological adversities, in addition to being fully sustainable and recyclable.

50 years of quality and commitment to the environment

The visit is part of the commemoration of the 50th anniversary of the company, founded in 1967 by Luis Verea Taboada in Lanzá (Mesía, A Coruña). In 2003, he addressed a process of modernization and expansion of the facilities that allowed them to have a fully robotized plant.

The investments and research of the Department of Quality and Innovation made Verea the first Spanish roof tile manufacturer that offers a 50-year guarantee of manufacturing defects exemption for all its ceramic roof tiles.

Among other factors, the durability of the roof tiles lies in the careful selection of the clays, from their own quarries in Mesía, which are ground and deposited in a rotting hole that gives them ideal characteristics for the manufacture of roof tiles. In addition, it has optimized the firing process of the roof tiles at 1050 degrees of temperature, which allows obtaining a product with refractory properties that reduce the capacity of water adsorption, increasing the resistance to frost.

The products are subjected to continuous controls in their own laboratories and accredited external laboratories, and they are classified with level 1 of resistance to frost, according to the European standard UNE EN 539-2, which demands to overcome more than 150 cycles of freezing. Verea roof tiles have exceeded 500 cycles in the tests carried out in independent laboratories certified by AENOR.

It has an installation system, 'Verea System', homologated with the Document of Technical Suitability granted by the Institute of Construction Sciences Eduardo Torroja, which provides a greater guarantee to the roof tiles and full roof guarantee.

In this year, Verea has obtained the 'Calculo y Reduzco' seal awarded by the Ministry of Agriculture, Fisheries, Food and Environment in recognition of the company's effort to reduce its CO2 emissions to the atmosphere in a 3,78%. And since September 2017, it has the guarantee seal 'Galicia Calidade'.

Verea is located in an industrial complex of almost 300.000 square meters, distributed among 3 production lines with capacity to manufacture 50 million roof tiles a year, a grinding plant prepared to process more than 200.000 tons per year and 2 storage yards. The company invoices 8 million euros and employs 46 workers.